AI-Driven Fashion Spot
Experimental Commercial by Unstudio
An experimental advertising piece developed by Unstudio that explores the intersection between artificial intelligence, visual storytelling, and fashion design.
We transformed an AI-generated character into a commercial concept using motion graphics, editing, and narrative flow to highlight a real-world product: the outfit.
We move stories. Visually. Emotionally. Globally.
Can an AI-generated image be transformed into an emotionally engaging commercial?
We pushed that idea forward by combining creative direction, storytelling, and motion graphics to build a fashion spot where the product (the clothing) is real, but the model is entirely fictional.
We pushed that idea forward by combining creative direction, storytelling, and motion graphics to build a fashion spot where the product (the clothing) is real, but the model is entirely fictional.
What we did:
AI image generation (initial character concept)
Visual treatment and art direction
Storyboarding and narrative flow
Motion graphics and animation
Video editing and composition
Music direction and timing
AI image generation (initial character concept)
Visual treatment and art direction
Storyboarding and narrative flow
Motion graphics and animation
Video editing and composition
Music direction and timing
Concept:
A futuristic, elegant figure moves through an undefined space. We don't tell you the story with words, we let the visuals speak. The outfit she wears becomes the product, the character becomes the channel. The result: a fashion commercial without traditional production.
A futuristic, elegant figure moves through an undefined space. We don't tell you the story with words, we let the visuals speak. The outfit she wears becomes the product, the character becomes the channel. The result: a fashion commercial without traditional production.
This piece is part of our ongoing exploration into how technology can empower storytelling in the creative industry.
